Payless Creates Fake Luxury Brand Palessi To Trick Influencers
Payless Creates Fake Luxury Brand Palessi To Trick Influencers
Dec 3, 2018
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Execute on Instagram: "Payless successfully demonstrated the influence of branding on consumer perception by opening a fake luxury store named "Palessi" in Los Angeles. They sold regular $20 shoes for $600 by presenting them as designer items and inviting influencers to shop. This marketing stunt illustrated that perceived value often surpasses actual product quality in purchasing decisions. Let us know your thoughts below ⬇️ - Follow @execute"
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BUSINESS | SUCCESS | MONEY on Instagram: "The Palessi Prank  Payless executed a clever marketing stunt by opening a fake luxury store, “Palessi,” filled with their affordable shoes. They invited influencers who paid as much as $640 for a pair, unaware of the shoes’ true price. Payless returned the money and let them keep the shoes, aiming to remind shoppers of their fashionable yet affordable options. @learn2earnit"
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Instagramlearn2earnit
Payless pulled off a viral marketing masterclass by launching a fake luxury brand, “Palessi,” in Los Angeles. They dressed up $20 shoes, priced them at $600, and invited influencers to shop — and people actually paid. The experiment exposed a brutal truth: branding, perception, and social proof can outweigh product cost. It proved that luxury is often positioning, not production. A bold reminder that in marketing, story > price, image > reality, hype drives demand. Let us know your thoughts belo
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