British Airways launches its new brand positioning: A British Original
britishairways.com
British Airways launches its new brand positioning: A British Original
British Airways is launching its newest multi-channel advertising campaign and also its first with Uncommon Creative Studio and MG OMD.
Oct 24, 2022
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Here’s a sneak preview of our new British Airways Holidays advert before it hits TV stations tomorrow. Good news 📢, you can now secure your holiday with a deposit from as little as £60 per person! Plus, if you need to, you can change or cancel your booking for free with just 3 weeks’ notice, giving complete peace of mind. Find out more at ba.com/holidays #BookWithConfidence #BritishAirwaysHolidays #CleverYou | British Airways
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Here’s a sneak preview of our new British Airways Holidays advert before it hits TV stations tomorrow. Good news 📢, you can now secure your holiday with a deposit from as little as £60 per person! Plus, if you need to, you can change or cancel your booking for free with just 3 weeks’ notice, giving complete peace of mind. Find out more at ba.com/holidays #BookWithConfidence #BritishAirwaysHolidays #CleverYou | British Airways
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Here’s a sneak preview of our new British Airways Holidays advert before it hits TV stations tomorrow. Good news 📢, you can now secure your holiday with a deposit from as little as £60 per person! Plus, if you need to, you can change or cancel your booking for free with just 3 weeks’ notice, giving complete peace of mind. Find out more at ba.com/holidays #BookWithConfidence #BritishAirwaysHolidays #CleverYou | British Airways
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The “Face” advert by British Airways was first shown in 1989. It showed thousands of people forming the shape of a human face, then coming together as a globe. The message was about unity and connection through travel. The advert was filmed in Utah, not the UK. The wide desert landscape gave the production team the space they needed to arrange such a vast number of people into a single image. Most of the “crowd” was not made up of extras. Large sections were actually dummies dressed in clothes,
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