Google has made a rare concession to transparency. It agreed to allow placement-level reporting for ads served via the Search Partners Network, which includes third-party site operators that license ...

Since the early days, Google, Bing and Yahoo have supplemented various domains with search results -- or as we know them, the partner search networks. Over the years, Google has prevented marketers ...

Google is offering advertisers increased insights and control over ad placement within the SPN, In light of a critical Adalytics report. Google is giving advertisers more control over ad placement ...

Excluding campaigns from Google and Yahoo's search networks may seem like a way to avoid click fraud or otherwise worthless clicks, but as Michael McVeigh notes, as much as half of all paid search ...

Google is allowing advertisers to opt out of the Search Network. This decision comes in the wake of an Adalytics report claiming that Google search ads appeared on inappropriate non-Google websites ...