Starbucks made some major changes to its long-standing loyalty program last month.

Perks include enhanced credit card rewards, cash rewards on some lending services and higher savings rates, the Pittsburgh-based super-regional said.

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

In the sneaker world, loyalty programs are more than perks—they’re the glue that keeps collectors and casual buyers coming back. From VIP tiers to exclusive drops, brands are turning rewards into a ...

Loyalty programs are no longer just about points—they’re about building real, lasting relationships. The most successful ones blend personalization, emotional connection, and clear value for both ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Early data shows the coffee chain's new 60-star redemption option has become its most popular, with more than a quarter of ...

Chico's FAS is introducing a new chapter of how it connects with customers with the debut of its first-ever credit cards alongside newly reimagined loyalty programs for Chico's, White House Black ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

Rewards programs can be a bit of a double-edged sword. On the one hand, when executed well, they can go a long way in ...

For years, loyalty programs have been touted as a powerful lever for growth, using points, perks and tiered benefits to deepen relationships and increase retention. But many brands are finding that ...

To learn more about our editorial approach, explore The Direct Message methodology. There’s a coffee shop in Ranelagh, a neighborhood in south Dublin, where the barista knows my order. Not because ...