Good advertising tends to be persuasive, but advertisers must be careful not to mislead the people who see the ads. However, it is not always so simple to make the distinction between ads that are ...

Advertising is a communication strategy designed to convince consumers to buy a company's products. Persuasive communication involves getting attention, generating interest, creating a desire for ...

What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

When a political ad goes viral on Facebook, conventional wisdom holds that it was a success. After all, the Golden Rule of advertising in the digital age is simple: Engagement is good. It’s good for ...

MINNEAPOLIS (WCCO) --Facebook brings in most of its money from advertising. Last year, the social media site made $40 billion, mostly from ads tailored specifically to users. But, with all the ads out ...

When looking at making advertisements companies need to determine what type of ad they want to make. Is it an informative ad where the client learns about the product, is it a reminder ad where we are ...

TV advertisements have a greater emotional effect on users, suggesting advertising over that medium may make a stronger impact in influencing their buying decisions, says IDC. According to a recent ...

Every four years, U.S. presidential campaigns collectively spend billions of dollars flooding TV screens across the country with political ads. But a new study shows that, regardless of content, ...

What’s going on in a person’s head when a set of arguments actually changes their opinion? Is it the rational analysis of evidence? Is it a simple emotional reaction? In truth, it could be either of ...

Saleem Alhabash receives funding from the National Science Foundation, U.S. Department of Justice, and the Doner agency (Detroit). Facebook – the social network that started in a Harvard dorm room 15 ...

What’s going on in a person’s head when a set of arguments actually changes their opinion? Is it the rational analysis of evidence? Is it a simple emotional reaction? In truth, it could be either of ...