Google Ads adds ROAS-based tool for valuing new customers

Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers.

Google Ads adds Results tab to show impact of applied recommendations

Google Ads now shows the real performance impact of applied recommendations in a new Results tab, comparing outcomes against estimated baseline results.

Google’s Ads Chief Details UCP Expansion, New AI Mode Ads

Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and ...
Search Engine Roundtable

Google Ads Experiment Center Help Doc

Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document "is a unified hub for validating strategies and continuously improving campaign performance ...

Your Google ads playbook won’t work for ChatGPT ads. Here’s what will.

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing approach than Google Ads.
Search Engine Roundtable

Google Ads Brand Linking Experiment

Google Ads seems to be slowly rolling out a new Google Ads experimental feature in the Google Ads Lab section named Brand Linking. Brand linking lets you "Link customers to brands," it reads. This was ...
Search Engine Land

Google Ads tests new ‘Website Optimizer’ tool

Is Google Ads reviving – or reinventing – its old Website Optimizer? New help docs surfaced that describe a tool that would live directly inside the Google Ads interface. Driving the news. Several new ...