As marketers we all know that positioning is central to our strategy. With the rise of account-based marketing, and sales and marketing working more closely than ever, making sure you have a clear ...

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...

Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...

This is the fundamental question that all prospects you meet with are going to ask you, if they are not already thinking about this question before taking a meeting. How you and your company respond ...

Haier’s combination of a strong global brand, deep manufacturing capabilities and a compelling price–value proposition makes it a highly attractive play on India’s consumption story, according to ...