Phygital fashion (which combines the words “physical” and “digital” with fashion), is being used everywhere from augmented reality (AR) to retail displays. One digital artist explains her approach.

NEW YORK--(BUSINESS WIRE)--Today, Macy’s launches mstylelab, a new engagement platform that journeys into the future of fashion merging the physical and digital realms to create cutting-edge ...

Digital fashion has moved from a niche experiment to a fast-growing segment of the global fashion and technology industries. From luxury brands releasing digital-only collections to consumers ...

American womenswear designer and 2024 CFDA/Vogue Fashion Fund finalist Kate Barton is known for pieces that fool the eye with unconventional materials and silhouettes. When you Google her name, ...

Fashion is no longer confined to fabric or storefronts. Increasingly, it's being built with code, worn by avatars and shaped by players who don’t care whether a garment exists in the physical world at ...

Rtfkt — the Web3 streetwear brand acquired by Nike in 2021 — is planning to cease operations by January 2025. In a statement shared on platforms including Discord and X on Monday, the founders of ...

Fast-fashion companies like H&M are embracing "digital twin" technology, or lifelike AI replicas of real human models, to power their marketing and design strategies. As The Conversation reported, H&M ...

As kids, our parents scolded us to get off of computer games and do our homework. Now, some students have to hop on Roblox to ...

Mastering the art of the ‘cover-up’: In an interview with HT Lifestyle, Alfiya Karim Khan shared that style and skin don't have to be synonymous.

NEW YORK--(BUSINESS WIRE)--WiSA Technologies, Inc. (NASDAQ: WISA), soon to be doing business as Datavault ® AI, is introducing a fusion of its DVHolo holographic display and ADIO ® technologies at New ...

Digital fashion design has emerged as a transformative discipline that integrates advanced computer-aided design (CAD), 3D modelling and simulation technologies to revolutionise the garment ...