The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bobby Marhamat ...

Satisfied customers fit the bill to complete the transaction, but good business is about more than just meeting expectations. It’s about going beyond them, by ensuring that every stakeholder—and ...

The cost of goods is going up. Labor is going up. And, for the consumer, that means the price of everything is skyrocketing. Just take a look at inflation over the past several years. In June of 2022, ...

Are your customers happy, or not? How do you know? How often do you ask them? If you do ask them, and they tell you, what do you do with that information? This is all about customer feedback. If a ...

Throughout our careers in CX, nearly every B2B customer we've spoken to feels frustrated by their interactions with providers. Of course, some situations are worse than others, but this is a general ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Have you ever wondered how you can possibly stand out from ...

One-size-fits-all customer experience playbooks don’t exist — and for good reason. Every business has distinct customers with distinct feelings, needs and preferences. It’s up to you to define what ...

Strong brands aren’t built through big ad budgets but by delivering consistent, memorable customer experiences that create loyalty, trust and powerful word-of-mouth marketing. Exceptional customer ...

The holidays can be a busy, stressful time for companies and customers alike. An influx of orders, too few staff and emotions running high can mean an increase in mistakes and dissatisfied customers.