Add Yahoo as a preferred source to see more of our stories on Google. A grocery store customer carrying a basket - CandyRetriever/Shutterstock I grew up in a ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

With food prices going up, more shoppers seem to be heading to stores like Aldi in search of cheaper groceries. The discount chain is opening new stores nationwide and foot traffic has increased. One ...

Every trip to the grocery store feels like a test of loyalty. Do you reach for that familiar box with its bright logo and catchy slogan, or do you grab the plain-looking store brand sitting inches ...

Trying store brands carries little risk—most offer a money-back refund if you’re dissatisfied—and the rewards can be considerable. Peter Berlinski, editor of Private Label magazine, estimates that ...

Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

No matter if we’re talking about cereal, cough syrup or batteries, products featuring nationally recognized name brands tend to cost more than their generic store-brand counterparts. But the ...